Monthly Archives: April 2012

material economy

soap

04 01 12

Hey good people. Haven’t written in a long time, so busy with work.

Today, another of our David vs. Goliath battle: BODY WASH vs. BAR SOAP

I don’t know if it’s the same for you; as a child growing up in the eighties, I was washed and learned to wash myself with bar soap, and that was pretty much it for the first decade of my life. Then, somewhere in the nineties, shower gels started being the way to go. Waaaay cooler, adieu slippery soap and minuscule leftover bits. The modern man wants a sexy, tropical shower experience smelling like passion fruit, in a civilized vertical bottle.

 I was trapped into this marketing dream until very recently myself. Awake now. Read More